B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
53%
53% -- conversion rate for global consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
6,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Sources (4)
Momentum
Primary
Tier A
https://nowymarketing.pl/wyniki-raportu-o-skutecznosci-marketingu-doswiadczen/ ↗
Source Article
Wyniki raportu o skuteczności Marketingu Doświadczeń - NowyMarketing - Where's the beef?
grafika: fotolia.pl
Momentum – agencja marketingu zintegrowanego, łącząca kompetencje online i offline, należąca do McCann Worldgroup, ogłosiła właśnie wyniki pierwszego, światowego badania na temat marketingu doświadczeń.
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marketscale.com
https://www.marketscale.com/
2026-08-18
Original Research
Momentum
· Original study ↗
Methodology
Based on interviews with 6500 individuals across 9 key global markets.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global consumers: 53% conversion rate. Source: Momentum (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experience-marketing-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/experience-marketing-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- conversion rate for global consumers<br><small>Source: Momentum (2023) · <a href="https://lighthousedata.io/data/experience-marketing-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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