B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
79%
79% -- consumers expecting brand response within 24 hours for social media users (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dragonflydm.com
Primary
Tier C
https://dragonflydm.com/blog/digital-marketing-strategies-in-2021/ ↗
Source Article
Digital Marketing Strategies in 2021 | Dragonfly Digital Marketing
2020 has brought with it many unexpected changes. Businesses of all sizes have adapted to public health requirements that have changed the way consumers shop for goods and services. Organizations across industries are more reliant now than ever before on the internet to attract new customers, keep c…
Original Research
dragonflydm.com
· Original study ↗
Methodology
Unattributed survey cited by Dragonfly DM
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 79% | |
| 2025 | 69% | -12.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 79% consumers expecting brand response within 24 hours. Source: dragonflydm.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expect-brand-response-24-hours
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<blockquote cite="https://lighthousedata.io/data/expect-brand-response-24-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers expecting brand response within 24 hours for social media users<br><small>Source: dragonflydm.com (2021) · <a href="https://lighthousedata.io/data/expect-brand-response-24-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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