B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- consumers expecting brand response within 24 hours for social media consumers (2020)
79% of consumers expect a brand to respond within 24 hours of reaching out on social media according to the 2020 Sprout Social Index.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://digitalcanteen.com.au/blog/create-a-killer-social-media-marketing-strategy/ ↗
Source Article
4 Easy Steps To Create a Killer Social Media Marketing Strategy
- Posted at 12:12 am in Digital Marketing , Facebook Marketing , Marketing , Social Media Marketing , YouTube Marketing , by Digital Canteen
- 0 Comments
- 0
4 Easy Steps to Create a Killer Social Media Marketing Strategy (It’s Easier Than You Think!)
If you read the word strategy in the title and i…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from 2020 Sprout Social Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media consumers: 79% consumers expecting brand response within 24 hours. Source: Sprout Social (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-response-24-hours-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-response-24-hours-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers expecting brand response within 24 hours for social media consumers<br><small>Source: Sprout Social (2020) · <a href="https://lighthousedata.io/data/brand-response-24-hours-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.