B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11.09%
11.09% -- conversion rate for exit intent campaigns (2025)
In 2025, the industry standard average exit intent popup conversion rate was 11.09%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.09%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
OptiMonk
Primary
Tier B
https://optimonk.com/resources/popup-statistics/ ↗
Source Article
What is Exit Intent? User Behavior Technology
Exit Intent is a behavioral detection technology that tracks mouse cursor movements and user behaviors to identify when website visitors are about to leave, then triggers targeted popups or messages to re-engage them before they abandon the site. This technology analyzes patterns like rapid mouse mo…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
OptiMonk
· Original study ↗
Methodology
Average conversion rate for exit intent popups in 2025.
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
exit intent campaigns: 11.09% conversion rate. Source: OptiMonk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/exit_intent_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/exit_intent_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.09%</strong> -- conversion rate for exit intent campaigns<br><small>Source: OptiMonk (2025) · <a href="https://lighthousedata.io/data/exit_intent_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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