B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13.4%
13.4% -- ecommerce share of retail sales for European e-commerce sector (2020)
E-commerce accounted for 13.4% of total European retail sales in 2020, up from 9.8% in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.4%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
todhost.com
Primary
Tier C
https://www.todhost.com/blog/key-performance-indicators-for-e-commerce-assessment/ ↗
Source Article
Key Performance Indicators For E-commerce Assessment - Todhost Blog
Key Performance Indicators For E-commerce Assessment
Evaluating the performance of your website is crucial for the ever increasing competition for top ranking in the search engines following the growing number of ecommerce websites on the web today. In this post, we discuss the Key Performance Indic…
Original Research
todhost.com
· Original study ↗
Methodology
Cited figure; 2019 comparison value 9.8%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European e-commerce sector: 13.4% ecommerce share of retail sales. Source: todhost.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-ecommerce-retail-share-2020
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<blockquote cite="https://lighthousedata.io/data/europe-ecommerce-retail-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.4%</strong> -- ecommerce share of retail sales for European e-commerce sector<br><small>Source: todhost.com (2020) · <a href="https://lighthousedata.io/data/europe-ecommerce-retail-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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