B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- social media engagement rate for fans engaging on social media after seeing sports OOH ads (2025)
61% of those who see sports out-of-home (OOH) ads engage on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Out of Home Advertising Association of America
Primary
Tier A
https://oaaa.org/news/ooh-powers-sports-marketing-playbook-majority-of-sports-fans-recall-seeing-out… ↗
Source Article
OOH Powers Sports Marketing Playbook: Majority of Sports Fans Recall Seeing Out of Home Ads, Most Take Action - OAAA
New OAAA and Harris Poll study shows out of home advertising is fueling stadium turnouts, sparking social conversations, and driving citywide economic impact
WASHINGTON, D.C. – September 10, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, acc…
Original Research
Out of Home Advertising Association of America
· Original study ↗
Methodology
OAAA and Harris Poll study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
fans engaging on social media after seeing sports OOH ads: 61% social media engagement rate. Source: Out of Home Advertising Association of America (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-on-social-media-after-ooh-ads
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<blockquote cite="https://lighthousedata.io/data/engagement-on-social-media-after-ooh-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- social media engagement rate for fans engaging on social media after seeing sports OOH ads<br><small>Source: Out of Home Advertising Association of America (2025) · <a href="https://lighthousedata.io/data/engagement-on-social-media-after-ooh-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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