C
Evidence Grade C
Use with Hedging
Current
$193
$193 -- average order value for EMEA (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$193
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Sources (3)
Dynamic Yield
Primary
Tier A
https://www.clickpost.ai/blog/average-order-value-by-industry ↗
Source Article
AOV Benchmarks by Industry 2026: $45 to $436+
AOV Benchmarks by Industry (2026): From $45 to $436+
Global ecommerce AOV averages $145-150 in 2026. Luxury/jewelry leads at $436, home at $253, fashion at $191. DTC Shopify sits at $85-95. Benchmarks by category, device, and region, with the diagnostic for AOV underperformance.
AOV Benchmarks by In…
Also cited by
2026-08-20
2026-08-27
Original Research
Dynamic Yield
· Original study ↗
Methodology
Dynamic Yield Industry Benchmarks
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
EMEA: $193 average order value. Source: Dynamic Yield (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emea-aov-2026
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<blockquote cite="https://lighthousedata.io/data/emea-aov-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$193</strong> -- average order value for EMEA<br><small>Source: Dynamic Yield (2026) · <a href="https://lighthousedata.io/data/emea-aov-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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