B
Evidence Grade B
Safe to Cite
Dated
$3,780,000,000
$3,780,000,000 -- mobile ad spend for UK total media ad spending (2015)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,780,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/newsroom/index.php/emarketer-mobile-ad-spending-overtake-print-uk/ ↗
Source Article
eMarketer: Mobile Ad Spending to Overtake Print in the UK
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK total media ad spending: $3,780,000,000 mobile ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emarketer-mobile-ad-spending-overtake-print-uk
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<blockquote cite="https://lighthousedata.io/data/emarketer-mobile-ad-spending-overtake-print-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,780,000,000</strong> -- mobile ad spend for UK total media ad spending<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/emarketer-mobile-ad-spending-overtake-print-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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