B
Evidence Grade B
Safe to Cite
Dated
$421,000,000
$421,000,000 -- mobile ad spend for Global brands' mobile advertising spend (2006)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$421,000,000
Unit
Currency Usd
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://mmaglobal.com/articles/mobile-advertising-marketplace-admob-serves-one-billion-ads-six-month… ↗
Source Article
Mobile Advertising Marketplace AdMob Serves One Billion Ads in Six Months, and Learns Some Things Along the Way (AdMob)
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer figure for 2006 mobile advertising spend, cited in AdMob press release as baseline for 2011 forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global brands' mobile advertising spend: $421,000,000 mobile ad spend. Source: eMarketer (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emarketer-global-mobile-ad-spend-2006
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emarketer-global-mobile-ad-spend-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$421,000,000</strong> -- mobile ad spend for Global brands' mobile advertising spend<br><small>Source: eMarketer (2006) · <a href="https://lighthousedata.io/data/emarketer-global-mobile-ad-spend-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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