C
Evidence Grade C
Use with Hedging
Dated
17%
17% -- email open rate for email marketing campaigns (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (3)
AI Bees
Primary
Tier B
https://www.ai-bees.io/post/email-marketing-kpis ↗
Source Article
The Role of Email Marketing KPIs on Measuring Business Performance
You know you’re not spraying and praying your way to getting leads on email but why isn’t anyone replying?
If your email marketing campaigns seem to be failing, and the need to re-evaluate their effectiveness is ever present in your head, it's time to talk about email marketing KPIs.
Understanding t…
Original Research
AI Bees
· Original study ↗
Methodology
Range midpoint
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 17% | |
| 2026 | 20% | +17.6% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing campaigns: 17% email open rate. Source: AI Bees (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_range
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email open rate for email marketing campaigns<br><small>Source: AI Bees (2022) · <a href="https://lighthousedata.io/data/email_open_rate_range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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