B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- email traffic share for Village Media (2017)
Email distribution drives 15 percent of monthly pageviews for Village Media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Nieman Lab
Primary
Tier B
http://www.niemanlab.org/2017/11/village-media-relying-on-local-advertisers-seems-to-have-found-a-sc… ↗
Source Article
Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
Also cited by
statista.com
https://www.statista.com/
2026-08-22
forbes.com
https://www.forbes.com/
2026-08-22
anthropic.com
https://www.anthropic.com/
2026-08-22
Original Research
Nieman Lab
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Village Media: 15% email traffic share. Source: Nieman Lab (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-traffic-village-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-traffic-village-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email traffic share for Village Media<br><small>Source: Nieman Lab (2017) · <a href="https://lighthousedata.io/data/email-traffic-village-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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