B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48.16%
48.16% -- spam email traffic share for email traffic (2018)
As of March 2018, spam accounted for 48.16% of all email traffic worldwide.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48.16%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.emailhippo.com/solutions/marketing/email-validation-for-marketers ↗
Source Article
Clean email lists reduce email bounce rates | Email Hippo
Email validation explained
Why do I need to verify or check emails?
You have a new product that your customers will love and you need to tell them about it. An obvious channel is to email them, it’s fast, easy and you have an email list knocking about somewhere on your system. It’s about a year old,…
Original Research
Statista
· Original study ↗
Methodology
Spam email traffic share as of March 2018.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email traffic: 48.16% spam email traffic share. Source: Statista (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spam-email-traffic
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<blockquote cite="https://lighthousedata.io/data/spam-email-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.16%</strong> -- spam email traffic share for email traffic<br><small>Source: Statista (2018) · <a href="https://lighthousedata.io/data/spam-email-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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