B Evidence Grade B Graded under review Safe to Cite Current

14.31%

14.31% -- email open rate increase for email campaigns with segmentation (2026)

Name: Email Open Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026 · Mailchimp

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Attribution: Mailchimp View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

14.31%

Unit

Percentage

Data Vintage

2026

Entity

email campaigns with segmentation

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mailchimp Primary Tier B

https://aokmarketing.com/10-proven-tips-to-actually-get-your-email-newsletters-noticed-and-opened/ao… ↗

Confidence: 51/100 Vintage: 2026 Channel: Cc Extraction

Source Article

10 Tips to Get Email Newsletters Opened | AOK Marketing

Email marketing isn’t dead — it’s just crowded. With inboxes overflowing and attention spans shrinking, getting your email newsletters noticed (and opened) is harder than ever. The truth is, your content might be gold, but if your audience never opens the email, it doesn’t matter. So, how do you bre…

Original Research

Mailchimp · Original study ↗

Methodology

Mailchimp

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelemail

Cite this stat

Plain Text

email campaigns with segmentation: 14.31% email open rate increase. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-segmentation-open-rate-increase

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<blockquote cite="https://lighthousedata.io/data/email-segmentation-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.31%</strong> -- email open rate increase for email campaigns with segmentation<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/email-segmentation-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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