B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41x
41x -- email marketing roi for UK marketers (2026)
UK marketers estimate email marketing ROI at almost £41 per £1 spent.
- Self-reported estimate by marketers rather than directly measured financial ROI
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA UK
Primary
Tier B
https://yocto.agency/email-marketing-statistics/ ↗
Source Article
162 Email Marketing Statistics for 2026 (Sourced)
Email reaches 4.48 billion people and, by the most quoted estimate in the industry, returns $36 for every $1 spent. This page collects 162 figures on how the channel performs in 2026, and every one of them links to the study, dataset or document it came from and carries the year it was published.
If…
Original Research
DMA UK
· Original study ↗
Methodology
DMA Marketer Email Tracker 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketers: 41x email marketing roi. Source: DMA UK (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-roi-dma-uk-2026
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<blockquote cite="https://lighthousedata.io/data/email-roi-dma-uk-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41x</strong> -- email marketing roi for UK marketers<br><small>Source: DMA UK (2026) · <a href="https://lighthousedata.io/data/email-roi-dma-uk-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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