B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.6%
0.6% -- response rate for Email Marketing (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
baesman.com
Primary
Tier B
https://www.baesman.com/news-insights/wait-a-minute-mr.-postman-comparing-direct-mail-marketing-to-e… ↗
Source Article
Comparing Direct Mail Marketing to Email and SMS in 2023
Also cited by
prnewswire.com
https://www.prnewswire.com/
2026-08-18
kff.org
https://www.kff.org/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
brookings.edu
https://www.brookings.edu/
2026-08-18
Original Research
baesman.com
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007-09 | 0.1% | |
| 2021 (current) | 0.6% | +500.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email Marketing: 0.6% response rate. Source: baesman.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- response rate for Email Marketing<br><small>Source: baesman.com (2021) · <a href="https://lighthousedata.io/data/email-response-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.