C
Evidence Grade C
Use with Hedging
Aging
26%
26% -- email open rate for Emails with personalized subject lines (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
American Marketing Association
Primary
Tier B
https://www.smbguide.com/email-marketing-statistics/ ↗
Source Article
20+ Email Marketing Statistics & Facts in 2026
Email marketing remains a cornerstone of digital marketing strategy in 2024, helping businesses achieve unrivaled ROI and engagement potential.
This article goes through over 20 essential statistics and facts that demonstrate the current status and developments in email marketing, giving useful insi…
Also cited by
Cleartail Marketing
https://web.archive.org/web/20240916195558id_/https://cleartailmarketing.com/ebl…
2026-08-20
Original Research
American Marketing Association
· Original study ↗
Methodology
Compared to non-personalized emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Emails with personalized subject lines: 26% email open rate. Source: American Marketing Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-open-rate
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<blockquote cite="https://lighthousedata.io/data/email-personalization-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email open rate for Emails with personalized subject lines<br><small>Source: American Marketing Association (2024) · <a href="https://lighthousedata.io/data/email-personalization-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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