B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- email open rate increase for one e-commerce company (2025)
One e-commerce company increased email open rates by 37% using behavior-triggered sequences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
MarTech
Primary
Tier A
https://clearcrm.com/blog/top-5-best-crm-for-small-business-solutions-for-2025-compare-features-pric… ↗
Source Article
Top 5 Importance of CRM for Small Businesses in 2025 – Compare Features, Pricing & Support
The importance of CRM is clear when tracking customer needs.
Crucially, today, Importance of CRM software for small businesses has become a critical tool for managing customer service, improving lead scoring, and reducing manual workflows. Indeed, in fact, in 2025, the best CRM tools do more than ma…
Original Research
MarTech
· Original study ↗
Methodology
using behavior-triggered sequences
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
one e-commerce company: 37% email open rate increase. Source: MarTech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rates-increased-37-percent
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<blockquote cite="https://lighthousedata.io/data/email-open-rates-increased-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- email open rate increase for one e-commerce company<br><small>Source: MarTech (2025) · <a href="https://lighthousedata.io/data/email-open-rates-increased-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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