B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
35%
35% -- email open rate increase for email marketing with personalized sender name (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
SuperOffice
Primary
Tier B
https://www.superoffice.com/blog/email-open-rates/?_ga=2.171552040.908015263.1663321884-1013911207.1… ↗
Source Article
Email Open Rates: A Scientific, Step by Step Guide
Post summary:
- The success of your email campaigns depends on email open rate. If no one opens your email, then you cannot generate new business from email marketing. So, what is a good email open rate?
- We share open rate numbers by industry, by device, by out send time and more – all backed by r…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
SuperOffice
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing with personalized sender name: 35% email open rate increase. Source: SuperOffice (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-sender-name-personalization
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-sender-name-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open rate increase for email marketing with personalized sender name<br><small>Source: SuperOffice (2022) · <a href="https://lighthousedata.io/data/email-open-rate-sender-name-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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