B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- email open rate increase for Personalized emails vs. generic emails (2024)
Personalized email campaigns can increase email open rates by 26%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SignalHire
Primary
Tier B
https://blog.signalhire.com/email-a-b-testing-optimizing-subject-lines-content-and-call-to-action/ ↗
Source Article
Email A/B Testing: Optimize Your Campaign | SignalHire Blog
Do your email campaigns feel like they’re falling flat? Are your open rates and click-throughs leaving you underwhelmed? You’re not alone. In today’s crowded inboxes, it takes more than just hitting “send” to capture people’s attention.
As a business marketer, how do you increase your website visito…
Original Research
SignalHire
· Original study ↗
Methodology
Increase in open rate due to personalization
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Personalized emails vs. generic emails: 26% email open rate increase. Source: SignalHire (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-personalization
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email open rate increase for Personalized emails vs. generic emails<br><small>Source: SignalHire (2024) · <a href="https://lighthousedata.io/data/email-open-rate-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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