B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- email open rate increase for Client #5 (2014-04)
Client #5 saw a 5% increase in email views/open rates from the previous month when tested with sending emails at 7am.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2014-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Haley Marketing Group
Primary
Tier C
http://www.haleymarketing.com/2014/06/02/email-marketing-testing/ ↗
Source Article
Sometimes the spaghetti doesn't stick! - Email marketing testing - Haley Marketing Group
One of the best parts of my job is the testing that we do with our email marketing clients. Sometimes the testing works out as we expected, sometimes we are shocked, and sometimes we learn nothing! And that’s ok, it’s all part of the testing process.
Take this last test for example. We wanted to do …
Original Research
Haley Marketing Group
· Original study ↗
Methodology
Test of sending emails at 7am
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Client #5: 5% email open rate increase. Source: Haley Marketing Group (2014-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-increase-early-hour
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-increase-early-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email open rate increase for Client #5<br><small>Source: Haley Marketing Group (2014-04) · <a href="https://lighthousedata.io/data/email-open-rate-increase-early-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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