C
Evidence Grade C
Use with Hedging
Aging
19.8%
19.8% — email open rate for Email marketing — food and beverage industry (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
19.8%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
27
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (5)
Mailchimp Email Marketing Benchmarks 2024
Primary
Tier A
https://mailchimp.com/resources/email-marketing-benchmarks/ ↗
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2026-05-02
influencermarketinghub.com
https://influencermarketinghub.com/email-marketing-stats/
2026-05-02
influencermarketinghub.com
https://influencermarketinghub.com/create-a-professional-email-address/
2026-05-02
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp 2024 industry benchmarks. Food and beverage vertical aggregate.
Study: Unknown
Segmentation
Industryfood_beverage
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email marketing — food and beverage industry: 19.8% email open rate. Source: Mailchimp Email Marketing Benchmarks 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-open-rate-email-marketing-food-and-beverage-industry-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-email-marketing-food-and-beverage-industry-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.8%</strong> — email open rate for Email marketing — food and beverage industry<br><small>Source: Mailchimp Email Marketing Benchmarks 2024 (2024) · <a href="https://lighthousedata.io/data/email-open-rate-email-marketing-food-and-beverage-industry-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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