B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68x
68x -- email marketing roi for US ecommerce merchants (2026)
Some U.S. ecommerce merchants achieve an email marketing ROI of $68 in revenue for every $1 spent.
- Applies to top-performing / some U.S. merchants rather than an industry-wide average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-for-retailers/ ↗
Source Article
Email Marketing for Retailers: Master Growth with Lifecycle Automation
For retailers, email marketing isn't just about sending out promotions. It’s about building a predictable revenue machine by turning a simple list of subscribers into a reliable profit center. The goal is to create an owned digital asset that delivers results time and time again.
Why Email Is Your M…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Best-case figure cited for some U.S. merchants; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce merchants: 68x email marketing roi. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-68-per-dollar-us-merchants
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-68-per-dollar-us-merchants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68x</strong> -- email marketing roi for US ecommerce merchants<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/email-marketing-roi-68-per-dollar-us-merchants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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