B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44
44 -- email marketing roi for Email marketing campaigns run by colleges and universities marketing teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association (DMA)
Primary
Tier C
https://www.edufficient.com/services/digital-marketing/ ↗
Source Article
Higher Education Digital Marketing That Increase Enrollments
Digital Marketing for Higher Education
We develop your high performing custom digital marketing strategies, based on your prospect journey data and outcome measurements provided by your admissions teams (not form fills). We learned long ago that getting a prospective student to fill out a form is si…
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
ROI expressed as $44 average return per $1 spent on email marketing; page states no time period, so collection year used per policy. Figure matches widely cited DMA/Litmus email ROI benchmark; source page does not attribute.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns run by colleges and universities marketing teams: 44 email marketing roi. Source: Data & Marketing Association (DMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-44-per-dollar
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-44-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44</strong> -- email marketing roi for Email marketing campaigns run by colleges and universities marketing teams<br><small>Source: Data & Marketing Association (DMA) (2026) · <a href="https://lighthousedata.io/data/email-marketing-roi-44-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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