B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40
40 -- email marketing roi for Average business (email marketing) (2021)
For every $1 the average business spends on email marketing, it generates $40 in revenue (40X ROI).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailmastery.org
Primary
Tier C
https://emailmastery.org/articles/what-is-email-marketing/ ↗
Source Article
What is Email Marketing? - Email Mastery
“Better start building your list ASAP.”
“What’s your top-performing campaign?”
“Must optimize for click-through and open rates!”
“Have you started segmenting?”
Confused yet? Dipping your toes into email marketing, whether as a business owner or marketer, can plunge you into an ocean of jargon and un…
Original Research
emailmastery.org
· Original study ↗
Methodology
ROI expressed as revenue generated per $1 spent on email marketing (40:1).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average business (email marketing): 40 email marketing roi. Source: emailmastery.org (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-40x
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-40x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- email marketing roi for Average business (email marketing)<br><small>Source: emailmastery.org (2021) · <a href="https://lighthousedata.io/data/email-marketing-roi-40x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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