B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36x
36x -- email marketing roi for businesses (2024)
Businesses earn an average of $36 in revenue for every dollar spent on email marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36x
Unit
Ratio
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://bimicertifications.in/jaanne-yogya-cheezen ↗
Source Article
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Original Research
Litmus
· Original study ↗
Methodology
Average return of $36 in revenue per $1 spent on email marketing (36:1 ROI); page cites Litmus as the original source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 36x email marketing roi. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-36-to-1
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-36-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36x</strong> -- email marketing roi for businesses<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/email-marketing-roi-36-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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