B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36
36 -- email marketing roi for Ecommerce brands (email marketing) (2025)
Ecommerce brands earn an average of $36 for every $1 spent on email marketing according to studies by Litmus.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://inbouncy.com/ecommerce-marketing-services ↗
Source Article
Ecommerce Marketing Services | Sell More With Smart Campaigns
Didn’t Discover 🤔
What You're Looking For?
Schedule a consultation call to discuss your needs and how we can help you grow better.
Didn’t Discover 🤔
What You're Looking For?
Schedule a consultation call to discuss your needs and how we can help you grow better.
Didn’t Discover 🤔
What You're Looking …
Original Research
Litmus
· Original study ↗
Methodology
Vendor page citing Litmus research: for every $1 spent on email marketing, ecommerce brands earn an average of $36 (36:1 ROI). No date or methodology given on page; vintage reflects publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce brands (email marketing): 36 email marketing roi. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-36-per-dollar-ecommerce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-36-per-dollar-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- email marketing roi for Ecommerce brands (email marketing)<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/email-marketing-roi-36-per-dollar-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.