B Evidence Grade B Safe to Cite Current

36%

36% -- average roi for Email Marketing (2026)

2026 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

36%

Unit

Percentage

Data Vintage

2026

Entity

Email Marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

HubSpot Primary Tier A

http://blog.hubspot.com/blog/tabid/6307/bid/8110/http\x3A\x2F\x2Fblog.hubspot.com\x2Fblog\… ↗

Confidence: 91/100 Vintage: 2026 Channel: Common Crawl

Source Article

CMO's Guide to Email Marketing ROI

Download the Guide Sharing Whether you’re a CMO, on the path to becoming one, or want an inside look at how the most effective marketing channel in your toolkit—email—can drive the highest return on your investment (ROI), you’re in the right place. On average, email drives an ROI of $36 for every do…

Also cited by

blog.hubspot.com http://blog.hubspot.com/blog/tabid/6307/bid/8110/http\x3A\x2F\x2Fblog.hubs…

2026-08-12

InboxArmy https://www.inboxarmy.com/blog/automotive-email-marketing/

2026-08-15

customers.ai https://customers.ai/blog/email-list-growth-hacks

2026-08-19

BillionVerify https://billionverify.com/ms/glossary/email-roi

2026-08-12

BillionVerify https://billionverify.com/es/glossary/email-price

2026-08-12

Original Research

HubSpot · Original study ↗

Methodology

Average ROI for every $1 spent on email marketing.

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

Email Marketing: 36% average roi. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- average roi for Email Marketing<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/email-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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