B
Evidence Grade B
Verified
accuracy verified by the review judge
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Dated
73%
73% -- email marketing roi for in-house marketers worldwide (2017)
73% of in-house marketers worldwide stated that email marketing provided a strong ROI in 2017.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy and Adestra
Primary
Tier B
https://www.emarketer.com/Article/Many-Marketers-Email-Still-King/1016393 ↗
Source Article
For Many Marketers, Email Is Still King
Original Research
Econsultancy and Adestra
· Original study ↗
Methodology
Source: Econsultancy and Adestra research, April 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
in-house marketers worldwide: 73% email marketing roi. Source: Econsultancy and Adestra (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- email marketing roi for in-house marketers worldwide<br><small>Source: Econsultancy and Adestra (2017) · <a href="https://lighthousedata.io/data/email-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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