B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.62%
6.62% -- click through rate for all email marketing campaigns across all sectors (20.5B emails, 6,497 companies) (2023)
In 2023, the average email click-through rate across all industry sectors was 6.62%.
- Data covers Spotler benchmark dataset of 20.5B sent emails across 6,497 companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.62%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
20,500,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spotler (cited in SOLVM benchmark report)
Primary
Tier B
https://www.solvm.nl/benchmark2024-e-mailmarketing/ ↗
Source Article
E-mailmarketing benchmarkrapport 2024 - SOLVM | E-mailmarketing experts
E-mailmarketing benchmarkrapport 2024
Wat we in de voorbije jaren al zagen heeft zich in 2023 verder doorgezet. De klikratio’s, vooral de CTR, zijn in 2023 nog verder gedaald. Dit is slecht nieuws voor marketeers. Daarom is het belangrijk om extra inspanningen te leveren om deze cruciale ratio’s te …
Original Research
Spotler (cited in SOLVM benchmark report)
· Original study ↗
Methodology
CTR calculated as unique clicks divided by successfully delivered emails. Data sourced from 20.5 billion emails sent by 6,497 companies. Impact of Mail Privacy Protection (MPP) on open tracking not quantified.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 7.46% | |
| 2023 (current) | 6.62% | -11.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
all email marketing campaigns across all sectors (20.5B emails, 6,497 companies): 6.62% click through rate. Source: Spotler (cited in SOLVM benchmark report) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-ctr-2023-all-sectors
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-ctr-2023-all-sectors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.62%</strong> -- click through rate for all email marketing campaigns across all sectors (20.5B emails, 6,497 companies)<br><small>Source: Spotler (cited in SOLVM benchmark report) (2023) · <a href="https://lighthousedata.io/data/email-marketing-ctr-2023-all-sectors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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