B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.87%
8.87% -- email conversion rate for Email marketing channel (retail purchase conversions) (2021)
In 2021, email marketing achieved a retail purchase conversion rate of 8.87%, the highest rate seen in any year.
- Original research/study source not specifically identified in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.87%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thecontentkettle.com
Primary
Tier C
https://thecontentkettle.com/blog/best-shopify-email-marketing-apps/ ↗
Source Article
Best Shopify Email Marketing Apps (2024) | Content Kettle
Find the best Shopify email marketing apps to increase your store sales, run your email campaigns on autopilot, and improve customer interaction. Look for the perfect tools to grow online stores effectively.
Email marketing is a potent sales tool and client relationship channel, so much so that Shop…
Original Research
thecontentkettle.com
· Original study ↗
Methodology
Original research source not named in article; stated as the highest email conversion rate seen in any year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing channel (retail purchase conversions): 8.87% email conversion rate. Source: thecontentkettle.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-conversion-rate-8-87-2021
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<blockquote cite="https://lighthousedata.io/data/email-marketing-conversion-rate-8-87-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.87%</strong> -- email conversion rate for Email marketing channel (retail purchase conversions)<br><small>Source: thecontentkettle.com (2021) · <a href="https://lighthousedata.io/data/email-marketing-conversion-rate-8-87-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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