C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
10.3%
10.3% -- conversion rate for email marketing traffic (2025)
Email marketing delivers an average eCommerce conversion rate of 10.3%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Ruler Analytics
Primary
Tier B
https://www.dazze.studio/insights/ecommerce-conversion-rate-optimisation-cro/the-average-conversion-… ↗
Source Article
The Average Conversion Rate for eCommerce: What You Need to Know
The Average Conversion Rate for eCommerce: What You Need to Know
Most eCommerce store owners assume their 2% conversion rate signals poor performance, but they’d be surprised to learn they’re actually hitting the global industry average. Understanding where your online store stands against eCommerce…
Also cited by
Rebus Advertising
https://rebusadvertising.com/blogs/what-is-a-good-conversion-rate/
2026-09-19
Original Research
Ruler Analytics
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing traffic: 10.3% conversion rate. Source: Ruler Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-conversion-rate-10-3
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<blockquote cite="https://lighthousedata.io/data/email-marketing-conversion-rate-10-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.3%</strong> -- conversion rate for email marketing traffic<br><small>Source: Ruler Analytics (2025) · <a href="https://lighthousedata.io/data/email-marketing-conversion-rate-10-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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