B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- response rate for B2B email and LinkedIn prospecting (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
La Growth Machine
Primary
Tier A
https://lagrowthmachine.com/es/primer-contacto-correo-profesional/ ↗
Source Article
Ejemplo Correo: 16 Plantillas de Prospección B2B Que Convierten
TL;DR
El correo sigue siendo el canal rey para la prospección B2B. Para destacar entre la multitud, tus correos deben ser personalizados y aportar valor. Aquí tienes 16 plantillas probadas, desde el primer contacto hasta los correos de breakup, junto con consejos sobre cómo optimizar tu entregabilid…
Original Research
La Growth Machine
· Original study ↗
Methodology
Benchmark based on analysis of email and LinkedIn campaigns.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B email and LinkedIn prospecting: 12% response rate. Source: La Growth Machine (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-linkedin-response-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-linkedin-response-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- response rate for B2B email and LinkedIn prospecting<br><small>Source: La Growth Machine (2026) · <a href="https://lighthousedata.io/data/email-linkedin-response-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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