B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44%
44% -- email marketing roi for Email-to-house lists (2024)
Email-to-house lists generate an average ROI of 44%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers
Primary
Tier B
https://franklinmadisondirect.com/articles/email-marketing-vs-direct-mail/ ↗
Source Article
Email Marketing vs. Direct Mail
Blog
Email Marketing vs. Direct Mail
One might assume that direct mail campaigns have taken a backseat to the more “modern” form of mail: email marketing. Yet, brands are continuing to use both channels to reach their top prospects and drive sustainable growth. In this comparison of email marketing …
Original Research
Association of National Advertisers
· Original study ↗
Methodology
Reported by the Association of National Advertisers; cited in Franklin Madison Direct article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email-to-house lists: 44% email marketing roi. Source: Association of National Advertisers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-house-list-roi-44
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<blockquote cite="https://lighthousedata.io/data/email-house-list-roi-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- email marketing roi for Email-to-house lists<br><small>Source: Association of National Advertisers (2024) · <a href="https://lighthousedata.io/data/email-house-list-roi-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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