B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

41%

41% -- email flow revenue share for Automated email flows (ecommerce email marketing) (2026)

2026  · lucaattolini.com

I flussi automatici generano circa il 41% dei ricavi email partendo dal 5,3% degli invii.

  • Dati aggregati Klaviyo su oltre 183.000 brand
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Attribution: lucaattolini.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Automated email flows (ecommerce email marketing)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
lucaattolini.com Primary Tier C
https://www.lucaattolini.com/email-marketing-report/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Email Marketing Report: i 7 numeri fondamentali - Luca Attolini
Un email marketing report è il documento che trasforma i dati grezzi del tuo canale email in decisioni di fatturato. Non è un elenco di percentuali da archiviare, ma la mappa che ti dice dove stai vincendo, dove stai perdendo denaro e quale prossima mossa spostare risorse. Un email marketing report …
Original Research
lucaattolini.com · Original study ↗

2026 benchmark cited by author without naming the original research provider (likely a platform benchmark such as Klaviyo); flows defined as behavior-triggered automated emails vs one-off campaigns

Methodology documented
Industrymarketing
Plain Text
Automated email flows (ecommerce email marketing): 41% email flow revenue share. Source: lucaattolini.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-flows-revenue-share-2026
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<blockquote cite="https://lighthousedata.io/data/email-flows-revenue-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email flow revenue share for Automated email flows (ecommerce email marketing)<br><small>Source: lucaattolini.com (2026) · <a href="https://lighthousedata.io/data/email-flows-revenue-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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