B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- email flow revenue share for email marketing flows (2025)
Email flows generate 41% of email revenue.
- Represents 5.3% of sends
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
265,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier A
https://foundrycro.com/blog/dtc-food-beverage-marketing-benchmarks-2026/ ↗
Source Article
DTC F&B Marketing Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC food and beverage CAC averages $45 to $53 (Swell 2026), the lowest of any DTC vertical and well below the all-ecommerce average of $68 to $84 (MobileLoud 2026)
- Low CAC is misleading: F&B has the lowest single-purchase margin and depends entirely on subscription conversion …
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing flows: 41% email flow revenue share. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-flows-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-flows-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email flow revenue share for email marketing flows<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/email-flows-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.