B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.2%
0.2% -- email conversion rate for Marketing emails (Omnisend ecommerce campaign analysis) (2023)
Marketing emails analyzed by Omnisend had an average conversion rate of around 0.2%.
- Approximate value reported as 'around 0.2%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Omnisend
Primary
Tier C
https://backinstock.org/blog/multi-notification-campaigns/ ↗
Source Article
Succeed With Multi-Notification Campaigns When You Use Back In Stock
As a Shopify store owner, you’re always looking for new and innovative ways to increase sales and engage with your customers. Well, here’s an idea you may not have thought of before: multi-notification campaigns. With this approach, you can send multiple notifications to your customers over a period…
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend analysis of over 12 billion marketing emails, 63 million text messages, and 54 million web push notifications; source states 'around 0.2%' (approximate). Underlying Omnisend study period not stated in the blog; vintage reflects blog publication (archived Aug 2, 2023).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing emails (Omnisend ecommerce campaign analysis): 0.2% email conversion rate. Source: Omnisend (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-rate-omnisend-study
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<blockquote cite="https://lighthousedata.io/data/email-conversion-rate-omnisend-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- email conversion rate for Marketing emails (Omnisend ecommerce campaign analysis)<br><small>Source: Omnisend (2023) · <a href="https://lighthousedata.io/data/email-conversion-rate-omnisend-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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