B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- email conversion rate for order follow-up emails (2019)
Order follow-up emails have an average conversion rate of 5%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
XCOM
Primary
Tier B
https://blog.xcommedia.com.au/2019/11/email-marketing-metrics/ ↗
Source Article
Metrics that Matter: A Guide to Email Marketing Metrics - XCOM :: Blog
Metrics that Matter: A Guide to Email Marketing Metrics
Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].
Alt…
Also cited by
2026-09-18
Original Research
XCOM
· Original study ↗
Methodology
Analysis by Marketing Insider Group
Segmentation
Industrymarketing
Cite this stat
Plain Text
order follow-up emails: 5% email conversion rate. Source: XCOM (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-rate-average-order-follow-ups
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<blockquote cite="https://lighthousedata.io/data/email-conversion-rate-average-order-follow-ups" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email conversion rate for order follow-up emails<br><small>Source: XCOM (2019) · <a href="https://lighthousedata.io/data/email-conversion-rate-average-order-follow-ups" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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