B
Evidence Grade B
Trusted with Context
Aging
19.3%
19.3% — conversion rate for email (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
19.3%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
60
Sources (7)
Digital Silk
Primary
Tier A
https://www.digitalsilk.com/digital-trends/top-landing-page-statistics/ ↗
Source Article
Understanding key landing page statistics can help you optimize your landing pages for better performance in 2025 and draw more leads to your business.
What is the average conversion rate for landing pages? How does page load speed impact user engagement? And which content type has the greatest impa…
Also cited by
unbounce.com
https://unbounce.com/conversion-benchmark-report/
2026-02-16
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2026-06-03
Original Research
Unbounce
· Original study ↗
Segmentation
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email: 19.3% conversion rate. Source: Digital Silk (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-conversion-rate-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-conversion-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.3%</strong> — conversion rate for email<br><small>Source: Digital Silk (2024) · <a href="https://lighthousedata.io/data/email-conversion-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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