B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- video completion rate for ECOVACS campaign video on programmatic placements (2026)
The ECOVACS campaign achieved a 53% video completion rate on programmatic placements within the first 30 days.
- Applies to programmatic placements during the first 30 days of the campaign
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Be Magnetic (bamideas.com)
Primary
Tier B
https://bamideas.com/casestudies/ECOVACS/ ↗
Source Article
ECOVACS Case Study | Building Awareness | Be Magnetic
The love of a life free from dirt
helped ECOVACS build awareness.
helped ECOVACS build awareness.
ECOVACS needed a new brand strategy to build awareness in the U.S. market. The entire category is thought of as a tech product and is typically marketed to tech enthusiasts which is dominated by a male …
Original Research
Be Magnetic (bamideas.com)
· Original study ↗
Methodology
Video completion rate within the first 30 days of the campaign; exact campaign dates not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ECOVACS campaign video on programmatic placements: 53% video completion rate. Source: Be Magnetic (bamideas.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecovacs-programmatic-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/ecovacs-programmatic-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- video completion rate for ECOVACS campaign video on programmatic placements<br><small>Source: Be Magnetic (bamideas.com) (2026) · <a href="https://lighthousedata.io/data/ecovacs-programmatic-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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