B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- response rate for e-commercials (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Chief Marketer
Primary
Tier C
https://www.chiefmarketer.com/politics-donnelleys-near-miss/ ↗
Source Article
POLITICS: Donnelley's Near Miss - Chief Marketer
Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’ 10th Congressional District. She came in second out of a field of 10.
The winner of the nomination, Mark Kirk, was endorsed by retiring 10th Distri…
Original Research
Chief Marketer
· Original study ↗
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
e-commercials: 70% response rate. Source: Chief Marketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommercials_response_rate
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<blockquote cite="https://lighthousedata.io/data/ecommercials_response_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- response rate for e-commercials<br><small>Source: Chief Marketer (2026) · <a href="https://lighthousedata.io/data/ecommercials_response_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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