B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- conversion rate for E-commerce holiday campaign (2025)
An e-commerce fashion retailer's holiday Black Friday campaign achieved a 15% conversion rate to sales from Instagram clicks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Choto.co
Primary
Tier C
https://blog.choto.co/campaign-tracking-with-short-urls-for-social-posts/ ↗
Source Article
Campaign Tracking with Short URLs for Social Posts - Choto.co Blogs
Campaign tracking with short URLs for social posts is a game-changer for marketers aiming to measure success. Social media moves fast, and understanding what works can feel overwhelming. Without clear data, you’re guessing which posts drive clicks, conversions, or engagement. Short URLs paired with …
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Original Research
Choto.co
· Original study ↗
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
E-commerce holiday campaign: 15% conversion rate. Source: Choto.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce_holiday_campaign_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce_holiday_campaign_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- conversion rate for E-commerce holiday campaign<br><small>Source: Choto.co (2025) · <a href="https://lighthousedata.io/data/ecommerce_holiday_campaign_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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