B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8.9%
8.9% -- ecommerce share of retail sales for Polish e-commerce sector (2024)
In 2024, e-commerce accounted for an 8.9% share of total retail sales in Poland according to a Strategy& (PwC) report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy& (PwC)
Primary
Tier C
https://www.adtrip.pl/post/google-ads-dla-suplementow-diety-na-black-friday-a-roas ↗
Source Article
Google Ads dla suplementów diety na Black Friday a ROAS | Adtrip Blog - Adtrip
Spis treści
Black Friday to najgorętszy okres sprzedażowy w roku, a dla branży zdrowotnej to prawdziwy test wydajności budżetów marketingowych. Jako właściciel sklepu z pewnością zastanawiasz się, jak wycisnąć maksymalny zysk z reklam, gdy stawki za kliknięcie drastycznie rosną, a konkurencja zalewa…
Original Research
Strategy& (PwC)
· Original study ↗
Methodology
Strategy& (PwC) report cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish e-commerce sector: 8.9% ecommerce share of retail sales. Source: Strategy& (PwC) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-udzial-detaliczna-polska-8-9-2024
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<blockquote cite="https://lighthousedata.io/data/ecommerce-udzial-detaliczna-polska-8-9-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.9%</strong> -- ecommerce share of retail sales for Polish e-commerce sector<br><small>Source: Strategy& (PwC) (2024) · <a href="https://lighthousedata.io/data/ecommerce-udzial-detaliczna-polska-8-9-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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