B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.3%
7.3% -- ecommerce share of retail sales for global retail (2015)
The web accounted for 7.3% of worldwide retail sales in 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.decibelinsight.com/blog/5-expert-tips-on-how-ecommerce-stores-can-optimize-conversions-n… ↗
Source Article
5 Expert Tips on How Ecommerce Stores Can Increase Revenue Now
5 Expert Tips on How Ecommerce Stores Can Increase Revenue Now
Jack Maden | June 15, 2016
Jack Maden | June 15, 2016
The web accounted for 7.3% of worldwide retail sales in 2015, and market research firm eMarketer projects that this will grow to 12.4% by 2019.
In light of this, we asked ecommerce ex…
Original Research
eMarketer
· Original study ↗
Methodology
Cited by Decibel Insight from eMarketer market research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 7.3% | |
| 2020 | 15% | +105.5% |
| 2021 | 17.5% | +16.7% |
| 2026 | 21.1% | +20.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail: 7.3% ecommerce share of retail sales. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-worldwide-retail-2015
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-worldwide-retail-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- ecommerce share of retail sales for global retail<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/ecommerce-share-worldwide-retail-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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