B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ecommerce share of retail sales for E-commerce (2019)
E-commerce accounted for 15% of total retail sales in 2019 according to UBS.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UBS
Primary
Tier B
https://www.okkular.io/personalised-shopping-the-new-normal/ ↗
Source Article
Personalised shopping – The new normal? - Okkular
What most consumers today are deprived of the physical shopping experience they so cherished. Once upon a time, shop assistants were worth their weight in gold -as they sized consumers you up and customized their sales pitch for better experience and conversions. They could gauge your habits through…
Original Research
UBS
· Original study ↗
Methodology
Baseline figure cited in UBS forecast for e-commerce share of total retail sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce: 15% ecommerce share of retail sales. Source: UBS (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-retail-sales-2019
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-retail-sales-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ecommerce share of retail sales for E-commerce<br><small>Source: UBS (2019) · <a href="https://lighthousedata.io/data/ecommerce-share-retail-sales-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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