B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.1%
16.1% -- ecommerce share of retail sales for Worldwide e-commerce (2020)
In 2020, 16.1% of all retail sales worldwide were expected to take place online.
- Forecast/expectation reported in January 2020 prior to full COVID-19 pandemic impacts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16.1%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascentspark.com
Primary
Tier C
https://www.ascentspark.com/blog/article/how-e-commerce-vaccine-economic-slowdown ↗
Source Article
How E
Original Research
ascentspark.com
· Original study ↗
Methodology
Forecast for the 2020 share of all retail sales taking place online worldwide; secondary citation of an unnamed report.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 14.1% | |
| 2020 (current) | 16.1% | +14.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Worldwide e-commerce: 16.1% ecommerce share of retail sales. Source: ascentspark.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2020-forecast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2020-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.1%</strong> -- ecommerce share of retail sales for Worldwide e-commerce<br><small>Source: ascentspark.com (2020) · <a href="https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2020-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.