B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.1%

14.1% -- ecommerce share of retail sales for Worldwide e-commerce (2019)

Name: Ecommerce Share Of Retail Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2019 · ascentspark.com

In 2019, the e-commerce share of retail sales worldwide was 14.1%.

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Attribution: ascentspark.com View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

14.1%

Unit

Percentage

Data Vintage

2019

Entity

Worldwide e-commerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ascentspark.com Primary Tier C

https://www.ascentspark.com/blog/article/how-e-commerce-vaccine-economic-slowdown ↗

Confidence: 48/100 Vintage: 2019 Channel: Common Crawl

Source Article

How E

Original Research

ascentspark.com · Original study ↗

Methodology

E-commerce share of total retail sales worldwide in 2019; secondary citation of an unnamed research report.

Methodology documented

Trend Over Time

Period	Value	Change
2019 (current)	14.1%
2020	16.1%	+14.2%

Segmentation

Industrymarketing

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Plain Text

Worldwide e-commerce: 14.1% ecommerce share of retail sales. Source: ascentspark.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2019

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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- ecommerce share of retail sales for Worldwide e-commerce<br><small>Source: ascentspark.com (2019) · <a href="https://lighthousedata.io/data/ecommerce-share-of-retail-sales-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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