C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
1.81%
1.81% -- conversion rate for e-commerce websites (2023)
The average conversion rate for an e-commerce business website ranges from 1.81% to 3.71%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
OptiMonk
Primary
Tier C
https://www.searchberg.com/blog/outsourcing-ppc-management-services-the-secret-to-more-profitable-ca… ↗
Source Article
Outsourcing PPC Management Services: The Secret to More Profitable Campaigns - SearchBerg Marketing
Outsourcing PPC Management Services: The Secret to More Profitable Campaigns
You need a ton of leads and a steady stream of traffic to put your business on the map. This is why 65%of small businesses utilize PPC advertising to use online marketing to its full potential and convert prospects into pay…
Also cited by
seocompanyexperts.com
https://www.seocompanyexperts.com/blogs/guide-ecommerce-seo-funnel/
2026-09-27
2026-09-19
Original Research
OptiMonk
· Original study ↗
Methodology
Range 1.81%-3.71%; midpoint 2.76% used as value
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 1.81% | |
| 2023 (current) | 7% | +286.7% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
e-commerce websites: 1.81% conversion rate. Source: OptiMonk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-range-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-range-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.81%</strong> -- conversion rate for e-commerce websites<br><small>Source: OptiMonk (2023) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-range-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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