B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.56%
1.56% -- sales conversion rate for ecommerce (2021)
A study found that a good sales conversion rate for ecommerce is 1.56%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Fit Small Business
Primary
Tier B
https://attrock.com/blog/sales-conversion-rate/ ↗
Source Article
13 of the Smartest Ways to Double Your Sales Conversion Rate - Attrock
You might have created an attractive website and spent thousands of dollars on advertising. But you’re still not getting enough leads or conversions. Sound familiar? This is a common problem among many marketers. In fact, as many as 37% of marketers say that prospecting is the toughest part of their…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-19
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-19
Original Research
Fit Small Business
· Original study ↗
Methodology
Source: Fit Small Business
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce: 1.56% sales conversion rate. Source: Fit Small Business (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-good
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<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-good" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.56%</strong> -- sales conversion rate for ecommerce<br><small>Source: Fit Small Business (2021) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-good" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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