B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.35%
2.35% -- sales conversion rate for global e-commerce sector (2025)
The global average website conversion rate is around 2.35%.
- The text notes 'The global average website conversion rate has been stuck around 2.35% for years'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Source
SEOValley Solutions Private Limited
Primary
Tier A
https://seovalley.com/how-informational-content-can-be-utilized-for-e-commerce-businesses/ ↗
Source Article
How Informational Content can be Utilized for E-Commerce Businesses - SEOValley™ Solutions Private Limited
If you run an e-commerce business and want to ramp up your SEO, you must be wondering: Can writing and publishing informational content about your products truly bring in more customers? Is this strategy worth your time and money?
The short answer is YES.
Data from a recent study shows that informat…
Original Research
SEOValley Solutions Private Limited
· Original study ↗
Methodology
Global average website conversion rate.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global e-commerce sector: 2.35% sales conversion rate. Source: SEOValley Solutions Private Limited (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-sales-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/average-sales-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- sales conversion rate for global e-commerce sector<br><small>Source: SEOValley Solutions Private Limited (2025) · <a href="https://lighthousedata.io/data/average-sales-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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