B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- sales conversion rate for Kiehl’s Malaysia (2021)
Kiehl’s Malaysia converts 20 percent of consultations into sales as a result of connecting to Facebook's Messenger API for Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (6)
Alistdaily
Primary
Tier A
https://www.alistdaily.com/social/social-media-news-060721/?utm_content=170133676&utm_medium=social&… ↗
Source Article
Facebook Expands Its Messenger API For Instagram To Everyone
This week in social media news, Facebook expands its Messenger API for Instagram to all, TikTok may now collect “biometric data” such as images and audio, Instagram adds insights to Reels and Live, Twitter launches its inaugural subscription service, ‘Twitter Blue,’ and more.
Facebook Expands Its Me…
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prnewswire.com
https://www.prnewswire.com/
2026-08-18
glossy.co
https://www.glossy.co/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
retailtimes.co.uk
https://retailtimes.co.uk/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Alistdaily
· Original study ↗
Methodology
From consultations
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kiehl’s Malaysia: 20% sales conversion rate. Source: Alistdaily (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiehls-malaysia-sales-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/kiehls-malaysia-sales-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales conversion rate for Kiehl’s Malaysia<br><small>Source: Alistdaily (2021) · <a href="https://lighthousedata.io/data/kiehls-malaysia-sales-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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