C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
1.62%
1.62% -- conversion rate for ecommerce websites (2020)
On average, 1.62% of ecommerce website visits convert into a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.62%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
twik.io
Primary
Tier C
https://www.twik.io/blog/conversion/shopify-optimization-2024/ ↗
Source Article
19 Powerful Ecommerce Statistics That Will Guide Your Strategy in 2020
Also cited by
2026-09-26
Original Research
twik.io
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 1.62% | |
| Q4 2025 | 1.8% | +11.1% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
ecommerce websites: 1.62% conversion rate. Source: twik.io (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-avg
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.62%</strong> -- conversion rate for ecommerce websites<br><small>Source: twik.io (2020) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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